Does this make you want to eat Little Baby’s Ice Cream?
I didn’t think so. But it did make more than 2 million people want to watch the ad on YouTube. The ad clearly accomplished the goal of introducing more people to the Little Baby’s brand — enough of them that President Obama’s campaign paid to build a preview of its “Blatant” ad into the video pre-roll, which is what played when I just watched the Little Baby’s ad.
But few consumers are likely to rush out and buy ice cream pitched as the key to “glistening skin” and “clean and clear pores.” Just the thought of eating Little Baby’s now makes my stomach turn. All I see are scary eyes and hairy cream.
Filed under: Advertising and Business and Food and Just For Laughs and Video