All-you-can-eat specials have survived the test of culinary time because restaurants make a profit from them. But eventually some large redneck with a larger appetite is bound to make a diner pay for promising an endless supply of food for a set price.

Enter Bill Wisth, the 6-foot-6, 350-pound fish fan that Chuck’s Place in Thiensville, Wis., wishes it hadn’t caught on all-you-can-eat night:

Picking a fight with Wisth after he downed at least a dozen pieces of fish but wanted more probably wasn’t the best marketing tactic for Chuck’s Place. The family restaurant has had problems with Wisth before. This time, he decided to protest the restaurant’s decision to try to cap his food intake.

Word spread far beyond tiny Thiensville, as the story has been told by The Christian Post, Christian Science Monitor, Eater, Gawker, The Huffington Post, International Business Times, NPR, New York Magazine, UPI and many more news outlets.

“I can’t believe how slow a news day it is when they’re bringing camera crews out here,” Chuck’s Place owner Ted Hagen said. “… A radio station in Toronto said they’d give me $200 if I’d let him back in and they could film him eating the fish. I said, ‘I don’t think so.’”