Why I Won’t Buy Oreo Fudge Cremes
Posted on 04.18.11 by Danny Glover @ 8:28 pm

As our young children and I watched television Saturday evening, I saw a commercial for a new product called Oreo Fudge Cremes. My sweet tooth was sold by the visuals in the ad, and I told the kids we would have to buy these fudge-coated cookies soon.

But a few hours later, after the kids were in bed and my wife and I were watching TV, the commercial played again. This time my ears heard the words of the ad, and I was not impressed.

The specific words that caught my attention, an exclamation uttered by the mother in the ad, were “Shut the front door!” They may look innocuous in written form, but the inflection in the mother’s voice and the context of the ad made me think she was sending an entirely different message — and a vulgar one at that — to myself and millions of other viewers.

The “f” in “front” sounded like code for the “f” in a four-letter word — one of the few dirty words the FCC still won’t let people say on TV.

I had never heard the euphemism “shut the front door” to imply “shut the [expletive] up” before, so I gave Nabisco the benefit of a doubt. Before making an unfair judgment, I Googled “shut the front door”; I was not surprised by the results.

That I had to turn to the Urban Slang Dictionary and Online Slang Dictionary to answer my question speaks volumes about the etymology of the phrase. But what I learned is that proud-to-be-crude radio host Jason (Buckethead) Bailey coined the phrase precisely as a way to curse while avoiding FCC sanctions for indecency on the air.

I also learned that the makers of the Oreo ad clearly knew this and willfully chose to degrade America’s commercial culture another notch. The ad immediately caught the attention of advertising industry experts, undoubtedly part of the target audience.

The Adweek analysis gets to the heart of why I hate this Oreo ad so much: “Mom’s ‘Shut the front door’ line will surely be repeated in actual, nonhyperbolic families during the course of the spot’s TV run.”

Yes, and our impressionable, home-schooled children, who know neither the f-word nor the subtle techniques of worldly ad wizards, may be among those who repeat it in ignorance, thinking it’s just a goofy exclamation. And they may think me a fuddy-duddy for insisting that saying “shut the front door” makes people hear something they wouldn’t want to say.

“That’s distracting and not really humorous, at least to this mom,” Dallas Morning News arts editor Leslie Snyder said after she saw the ad.

So Nabisco, you hooked me with the promise of a tasty new treat, but you blew it with your too-clever-by-half ad strategy. Don’t expect to sell any Oreo Fudge Cremes to my family — and do expect me to warn our wholesome friends that you’re no longer a family-friendly advertiser.

Filed under: Advertising and Business and Food and Home Schooling and Parenting and Video
Comments: 23 Comments

Who Will ‘Follow’ Jesus?
Posted on 04.15.11 by Danny Glover @ 10:00 am

How might the life, death and resurrection of Jesus have played out on Twitter if His followers had captured their experiences in 140 characters or less? This video imagines it:

Filed under: Religion and Video
Comments: None

The Redneck Report

Featured Entries

Recent Entries


RSS 2.0
Comments RSS 2.0

Social Networks

September 2018
March 2018
February 2018
January 2018
October 2017
August 2017
July 2017
May 2017
March 2017
February 2017
January 2017
December 2016
November 2016
October 2016
September 2016
August 2016
July 2016
March 2016
February 2016
January 2016
December 2015
November 2015
October 2015
September 2015
July 2015
June 2015
May 2015
March 2015
February 2015
January 2015
December 2014
November 2014
October 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
May 2007
January 2007
July 2006
April 2006
March 2006
September 2005
August 2005
June 2005
April 2004
March 2004


Blogs I Read

Enlightened Reads

My Other Blogs

Redneck Reads

Video Stops

Copyright © 2018 Danny Glover. All rights reserved.
Site by Three Group