Real men don’t wear pointy-toed shoes; they don’t want flowers as a gift; they don’t wear plunging necklines to showcase their “man cleavage“; and they don’t ridicule jeans.
Dockers gets it, and the “man’s intuition” at the core of the company’s clever “Man-ifesto” advertising campaign seems likely to earn it a pretty penny:
[S]omewhere along the way, the world decided it no longer needed men. Disco by disco, latte by foamy non-fat latte, men were stripped of their khaki’s and left stranded on the road between boyhood and androgyny. … We need men to put down the plastic fork, step away from the salad bar and untie the world from the tracks of complacency. It’s time to get your hands dirty. It’s time to answer the call of manhood. It’s time to wear the pants.
Guys, go buy a pair of Dockers today. (Via Joe Carter at First Thoughts)