That’s the opening line in the video report that accompanies a front-page Wall Street Journal story about the plunging necklines of celebrity men.

Yes, you read that right. The Wall Street Journal, the newspaper of record for the fancy folks of American finance, assigned a reporter to a story about male cleavage, also known as “heavage” — because apparently it’s the hip new thing (or old thing resurrected) in male fashion.

Plenty of men, from regular Joes to “Dancing With the Stars” contestants, have loosened to the trend. On HBO’s hit series “True Blood,” 29-year-old ex-model Mehcad Brooks rarely went an episode without removing his shirt. Mr. Brooks also frequently displays his perfect pecs off-screen, wearing rib-hugging T’s with deep V-necks or shirts with the top buttons suggestively undone. … Other fans of the look include actors Jude Law and Ed Westwick

I’m all for getting rid of the tie that binds men’s necks, but come on guys, cover your chests and toss the pointy-toed shoes. This trend is further proof that all men have a little redneck in them — but not all of them are enlightened.

UPDATE, 12/6: Melissa Clouthier and I are on the same wavelength. She writes: “Real men need to fight the cultural scourge of swing fashion trends. Real men are not trendy. They’re classic. No one wants to see lithe and androgynous men. And no one wants to see a man’s chest hair, either.”